BETTER. SIMPLER. SMARTER.

We’re here to improve society by making people’s lives better, simpler and smarter through design, data and technology.

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WHO WE ARE

We are a strategic design agency working in small teams to solve big challenges. A core collective of designers, researchers, strategists and technologists driven by company culture and a passion for exploring, imagining, prototyping and testing ideas.

We want to improve the quality of everyday life, and affect change, by creating real solutions for real people that have a meaningful impact.

That’s why we partner with businesses and organisations which have a strong sense of purpose and values. They believe and understand in the link between profit and purpose.

SERVICES

LovedBy Design is a strategic design agency. We use research and design to transform and deliver products and services that meet both customer and business needs.

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BETTER INSIGHT

BETTER

We help to understand and identify market trajectories, emerging technologies, as well as user expectations and behaviours. The outcomes are meaningful, accessible, and most importantly, actionable.

  • User and stakeholder research

  • Behavioural analysis & personas

  • Market, trends and competitor analysis

  • Strategic service & product visions

  • Value proposition & Transformation strategy

SIMPLER DESIGN

SIMPLER

Our human-centred approach puts people at the heart of design. We use practical tools and lean techniques to help test assumptions and continuously improve ideas. We make end-to-end user experiences tangible within business operations and systems in physical and digital channels.

  • Service design & user experience

  • Journey mapping

  • Prototyping & user testing

  • Design systems & operations

SMARTER COLLABORATION

SMARTER

We work in close partnership with clients, delivering solutions collaboratively and building capability. We co-create and test with customers and stakeholders to build products and services that are useful and desirable with end users. Using agile tools and techniques to foster customer-centric cultures.

  • Product design sprints

  • Facilitation & design leadership

  • Co-creation development

  • Agile and lean approach

 

WORK WITH US

We’re brand new and old! LovedBy Design was born in 2019 as a hybrid of design studio Common Good and LovedBy. LovedBy’s purpose is to invent and invest in people and ideas which have a measurable impact on the future conservation of our planet. We are LovedBy Design.

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PROJECTS

Our archive of work with Wellcome Trust, UN Refugee Agency and NHSBT and more is available over here for the moment. Here’s a selection of recent projects.

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CO-OP – DESIGNING THE FUTURE OF CAR INSURANCE

Co-op insurance asked the team to help them understand consumer expectations when interacting with their Car Insurance product.

Examining the service from both the customer and business perspective, generated problems, barriers and opportunities, supported by cross-departmental discussions helped start to inform design discussion for the ideal future user journey.

To support tangible strategic recommendations, we created a prioritised opportunity backlog with supporting business cases.


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CANYON - PACKAGING INNOVATION FOR BETTER CUSTOMER EXPERIENCE

Strategically developing customer-centric experiences is the focus of our design with Canyon. One of the biggest identified area for improvement was the unboxing experience. Customers are always excited to receive their new Canyon bike, but a lack of appropriate instructions or a clear process for assembly created misunderstanding for riders.

With this in mind, Canyon asked us to rethink the Welcome Toolkit in order to create a positive first impression for the product.


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WELLCOME TRUST – APPLYING DESIGN TO INCREASE FUNDING FOR MENTAL HEALTH RESEARCH

“How might we make public engagement a core part of mental health science? ”

To tackle the above design challenge we took a human-centred approach, synthesised findings and broke into sub teams to maintain collaborative pace. We spoke to people with lived experience, interviewed experts, experienced best-in-class products, created prototypes and facilitated workshops to inform understanding.


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WELL PHARMACY – SERVICE TRANSFORMATION FOR REPEAT PRESCRIPTIONS

Repeat prescription dispensing is a core pharmacy activity and a source of revenue to Well Pharmacy.

This project focussed on simplifying and improving the process of managing repeat prescriptions in store for staff and customers.

Meeting customers and speaking to pharmacists helped us understand the challenges around prescriptions ordering and how human errors often contribute to break points in the service.

 
 

LETS MAKE SOMETHING GREAT TOGETHER

Is there a design or business challenge your company needs solving? We’d love to discuss how we can help.

 
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